Podcast Guide
Setback->6Figures
Find Your Unique Positioning: The MAGIC Blueprint
Discover what makes YOU the only logical choice for your dream clients—while naturally repelling everyone else. This isn't about being everything to everyone. It's about becoming irresistible to the right people.
Part 1: Foundation
Your Services: Energy vs. Revenue Matrix
Map every service you offer into four strategic zones. This reveals where your true power lives—Zone 4: low energy drain, high revenue impact. That's where your MAGIC happens.
Zone 1: Kill It
High energy, low revenue. These drain you without paying off. Free consultations, underpriced coaching, energy vampires disguised as opportunities.
Zone 2: Delegate It
High energy, high revenue. One-on-one coaching at premium rates. Profitable but exhausting—hire support or systematize it.
Zone 3: Optimize It
Low energy, low revenue. Digital products priced too low. Keep the format, increase the price, bundle strategically.
Zone 4: Scale It
Low energy, high revenue. Your signature programs, evergreen systems, passive income streams. This is your empire foundation—double down here.

Key Insight: Your MAGIC lives in Zone 4—offerings that energize you, generate serious revenue, and only YOU can deliver with your unique combination of experience and values.
Part 2: Polarization
Your Black Jelly Bean: The Power of Repulsion
Why Being Polarizing Wins
Some people adore black jelly beans. Most avoid them completely. There's zero middle ground. In business, this polarization is pure gold.
Being "for everyone" means you're actually for no one. Polarization creates magnetic attraction from ideal clients while repelling energy-draining mismatches who'd never succeed with your approach anyway.
1
Your Contrarian Belief
What truth do you see that your industry ignores? Sales calls aren't necessary. Social media followers don't matter. Hustle culture kills creativity. Own your unpopular opinion.
2
Your Hard No's
What do competitors do that you absolutely refuse? Live launches, manipulative tactics, false scarcity, exhausting funnels. Your boundaries define your brand.
3
Your Non-Negotiables
What do you require that others skip? Spiritual alignment, integrity over profit, long-term thinking, values-based decisions. These requirements filter for quality clients.
Craft Your Black Jelly Bean Statement
This polarizing positioning statement becomes your north star. It attracts perfect-fit clients while naturally repelling everyone who'd waste your time. Test it with real people—if everyone loves it, you're not polarizing enough.
01
Specific Target
Who exactly do you serve? Age, mindset, current situation, values. Spiritually-minded solopreneurs over 40 who reject hustle culture.
02
Core Transformation
What specific outcome do they achieve? Not features—results. Six-figure passive income that flows while they sleep, travel, or create.
03
Unique Method
How do you deliver differently? Through books, affiliates, evergreen systems rooted in ancient wisdom principles combined with modern automation.
04
What You Reject
List what you refuse to do. No sales calls, live launches, manipulative marketing, or high-pressure tactics that compromise integrity.
05
Repulsion Statement
Who should run away? You're NOT for people wanting overnight results, constant hand-holding, or bro-marketing hustle vibes.
06
Ideal Client Filter
Who's perfect for you? If you believe revenue can be spiritual practice and wealth flows from value not pressure—we should talk.
Part 3: Market Gap
Strategic Unmet Need: Find Your Blue Ocean
Your strategic unmet need is the gap between what's available and what people actually want. When you solve a different problem or solve it differently, you escape commodity pricing and create a category of one.
1
Research Competitors
What do they offer? Map their solutions, pricing, promises versus actual delivery. Most business coaches sell tactics without systems.
2
Mine Complaints
Study Amazon reviews, Reddit forums, Facebook groups. What frustrates people repeatedly? Where do current solutions fail them?
3
Identify Patterns
Connect the dots. Coaches want passive income but every program teaches active launches and sales calls. Nobody bridges spirituality with systematic revenue.
4
Define Your Gap
The unmet need you uniquely fill. Passive income systems aligned with spiritual values—combining ancient wisdom with modern automation tools.
Most spiritual entrepreneurs struggle with monetization because current solutions require exhausting hustle that feels misaligned. What they actually need is a passive system combining timeless principles with modern automation—creating revenue without pressure.
Part 4: Focus
Pick ONE: Focus Equals Power
The Paradox of Choice
More offerings create confusion. Confusion kills conversions. Lower conversions mean less revenue. The counterintuitive solution? Market exactly ONE thing.
You can have multiple products—tripwires, core offers, upsells, continuity. But you promote ONE primary transformation. Everything else gets discovered after they enter your ecosystem.
ONE Transformation
What's the singular end result people pay you for? Freedom through passive income. Authority through published content. Impact without exhaustion.
ONE Problem Solved
What do you solve better than anyone? Building values-aligned revenue systems that work automatically—no sales calls or launch stress required.
ONE Label Owned
How should people find you? You're "the passive income for spiritual entrepreneurs expert"—that singular positioning compounds authority over time.
Design Your Core Offer Architecture
Your primary offer needs crystal clarity. Define exactly what it is, who it serves, what transformation they experience, and how they invest. This becomes your positioning anchor—everything else supports it.
Offer Format
Six-month self-paced program with community support plus AI assistance. Combines structured learning with implementation flexibility.
Specific Audience
Spiritually-minded solopreneurs over 40 who value integrity over hustle and want freedom over frantic launches.
Outcome Delivered
Complete passive income system generating revenue through books, partnerships, and evergreen content—while they sleep, write, travel, create.
Investment Level
$3,997 one-time or six payments of $697. Price reflects transformation value—replacing active income with passive streams within 6-12 months.

Remember: You don't market your tripwire, upsell, or continuity programs separately. Market your core transformation. Supporting offers get discovered naturally once people enter your ecosystem and experience results.
Part 5: Pricing
The Value Slider: Strategic Pricing Psychology
Your pricing communicates value before anyone experiences your offer. Too cheap signals low quality. Too expensive without justification creates resistance. The sweet spot? Where transformation value far exceeds investment.
10x
Minimum ROI Ratio
Your offer should deliver at least 10x its price in value. If you charge $3,997, deliver minimum $40,000 in financial, time, and emotional returns.
$60K
Total Value Package
Calculate everything included: systems built, time saved, mistakes avoided, ongoing access, templates provided, community support, experience compressed.
20hrs
Weekly Time Freedom
When clients eliminate sales calls, launches, and active income hustle, they reclaim 20+ hours weekly. That's 1,000+ hours annually—priceless.
Pay in Full Benefits
$3,997 total investment. Immediate access to everything. No payment tracking stress. Usually includes bonus strategy session or extended support.
Payment Plan Option
Six monthly payments of $697 totaling $4,182. Lower barrier to entry. Spreads investment over time. Slight premium rewards commitment to full payment.
Your Complete MAGIC Profile
Now synthesize everything into your elevator pitch. Can you communicate your unique positioning in 30 seconds? This clarity becomes your unfair advantage—in conversations, content, partnerships, and marketing.
1
Target Declaration
I help [specific who] achieve [transformation] through [unique method] rooted in [core values].
2
Differentiation Statement
Unlike [competitors], I [how you're different]—no [what you reject] or [what others require].
3
Results Proof
My clients typically [specific outcome] within [timeframe]. They replace 50-80% of active income with passive streams in 6-12 months.
4
Repulsion Filter
I'm NOT for everyone—specifically not for [dealbreakers]. Overnight result seekers, hand-holding needers, hustle culture lovers need not apply.
5
Invitation
But if you're [ideal trait], we should talk. If you believe revenue can be spiritual practice and wealth flows from value—let's connect.
Practice this pitch ten times out loud. Record yourself. Refine until it flows naturally. Your MAGIC statement becomes your most powerful positioning tool.
Your Next Steps: From MAGIC to Momentum
You've discovered your Black Jelly Bean positioning, identified your strategic unmet need, focused on ONE core offer, and justified your premium pricing. This foundation makes you unforgettable.
Complete Your Profile
Finalize your MAGIC document. Get feedback from five people. Refine based on their responses until it resonates deeply with ideal clients.
Test Your Positioning
Share your Black Jelly Bean statement publicly. Watch who leans in versus who checks out. Both responses validate you're polarizing effectively.
Launch Your Empire
Apply your MAGIC to all communications. Website copy, social bios, email sequences, partnership pitches. Consistency compounds recognition and authority.
We've Got Your Back
To make your implementation effortless, we provide custom GPTs that transform homework into a piece of cake. These AI assistants guide you through every exercise, help refine your positioning, and ensure your MAGIC shines through.
Recommended Reading
  • "Blue Ocean Strategy" by Kim & Mauborgne
  • "Positioning" by Ries & Trout
  • "$100M Offers" by Alex Hormozi
  • "Purple Cow" by Seth Godin
Ready to Go Deeper?
This MAGIC module is part of The Passive Empire Blueprint™. Questions? Reach out at [email protected] or join our community.